MTP Group Gold Medal Competition

 

ZŁOTY MEDAL is already a well-known brand. The competition recognises innovation, ingenuity and modernity.

It is open to products and services that will be exhibited at trade fairs and that stand out due to their quality, technology or functionality, and that can serve as a model for others.

Creating innovation requires thinking outside the box. Not every company can do this. That is why we reward business leaders for innovative products and solutions: entering new fields and standing out requires courage above all else.

Winners proudly display this prestigious award, won at an MTP Group trade fair, at the exhibition and in their communications with contractors, end users and consumers.

Please note that the entry form for the MTP Gold Medal competition is available on the Exhibitor Zone website. Click here to go to the login page.

GOLD MEDAL - THE EXPERTS' AWARD

Almost 500 products enter the MTP Group Gold Medal competition each year. However, only those that meet the statutory criteria and receive a positive recommendation from the professional jury are awarded this prestigious accolade.

The Competition Jury is a team of experts consisting of distinguished specialists representing various sectors of the economy. They look for modern, innovative products manufactured using state-of-the-art technologies. Winning the Gold Medal is therefore confirmation of a product's excellence and, consequently, helps to promote it on the market.

GOLD MEDAL – CONSUMERS' CHOICE

Following the Competition Jury's verdict and the awarding of Gold Medals to selected products, the next stage of the competition begins. Since the beginning of 2012, industry representatives and consumers have also been able to vote for the best fair product in their opinion in a separate competition, the Gold Medal Consumer's Choice. Voting takes place at www.zlotymedal.com.

BENEFITS OF PARTICIPATION IN THE COMPETITION

The medallist package comprises a selection of promotional materials and benefits from the MTP Group for companies that have been awarded the Gold Medal for a product they have entered. The package includes classic printed below-the-line (BTL) materials, electronic files and designs for further use, and selected public relations (PR) and advertising services.

The awarded products are identified at the exhibition.

• A prestigious Gold Medal statuette and diploma.
• Logotype with logo book;
• a template for advertising the award winner;
• An A4 stand displaying the Gold Medal logo.
• A large sticker featuring the Gold Medal logo to enable quick identification of the awarded product among the stands in the trade fair pavilion.

Targeted campaigns for visitors and exhibitors:

• Detailed descriptions of the award-winning products in electronic and printed trade fair materials, such as newsletters, maps, plans and visitor folders. This ensures that every trade fair visitor receives a precisely prepared message.
• Placement of a list of awarded products and promotional information on the MTP Group's websites (www.zlotymedal.com, individual fair websites, social media).
• Gold Medal winners are designated on the site's visual identification elements during trade fairs.

Information in the media:

• Campaigning in trade information services and on the laureates' websites.
• Press releases about the award winners are sent to national and local journalists.
• Interviews with winners of the Gold Medal, Consumer's Choice Award and Special Awards. Promotion of winners on social media, as well as further promotion on corporate websites and in the media.

Galas and conferences.

• Participation in the award ceremony, which is attended by industry representatives, the competition jury, and the MTP Group Management Board.
• Professional photos and films of the award ceremony.

Consumer voting.

• Gold Medal-winning products participate in an additional competition for the Gold Medal Consumer Choice, with the opportunity to obtain additional promotional benefits. More than 700,000 votes have already been cast in the plebiscite on the website.

Other elements of the package:

• Preparation of professional press materials;
• VIP honour card for the exhibitor whose product has won the Consumer's Choice Gold Medal. This card entitles the holder to enter all fair events organised by the MTP Group and the fairgrounds. Holders of such a card include the President of the Republic of Poland, ministers and the diplomatic corps of other countries.
• Detailed media report will be provided approximately 1.5 months after the fair.